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With higher mortgage rates and moderating buyer demand, conditions in the housing market are different today.
And if youāre thinking of selling your house, itās important to understand how the market has changed and what that means for you. The best way to make sure youāre in the know is to work with a trusted housing market expert.
Here are five reasons working with a professional can ensure youāll get the most out of your sale.

Here are five reasons working with a professional can ensure youāll get the most out of your sale.
1. A Real Estate Advisor Is an Expert on Market Trends
Leslie Rouda Smith, 2022 President of the National Association of Realtors (NAR), explains:
āDuring challenging and changing market conditions, one thing thatās calming and constant is the assurance that comes from a RealtorĀ® being in your corner through every step of the home transaction. Consumers can rely on RealtorsĀ®ā unmatched work ethic, trusted guidance and objectivity to help manage the complexities associated with the home buying and selling process.ā
An expert real estate advisor has the latest information about national trends and your local area too. More importantly, theyāll know what all of this means for you so theyāll be able to help you make a decision based on trustworthy, data-bound information.
2. A Local Professional Knows How To Set the Right Price for Your House
Home price appreciation has moderated this year. If you sell your house on your own, you may be more likely to overshoot your asking price because youāre not as aware of where prices are today. If you do, you run the risk of deterring buyers or seeing your house sit on the market for longer.
Real estate professionals provide an unbiased eye when they help you determine a price for your house. Theyāll use a variety of factors, like the condition of your home and any upgrades youāve made, and compare your house to recently sold homes in your area to find the best price for todayās market. These steps are key to making sure itās set to move as quickly as possible.
3. A Real Estate Advisor Helps Maximize Your Pool of Buyers
Since buyer demand has cooled this year, youāll want to do what you can to help bring in more buyers. Real estate professionals have a large variety of tools at their disposal, such as social media followers, agency resources, and the Multiple Listing Service (MLS) to ensure your house gets in front of people looking to make a purchase. Investopedia explains why itās risky to sell on your own without the network an agent provides:
āYou donāt have relationships with clients, other agents, or a real estate agency to bring the largest pool of potential buyers to your home.ā
Without access to the tools and your agentās marketing expertise, your buyer pool ā and your homeās selling potential ā is limited

4. A Real Estate Expert Will Read ā and Understand ā the Fine Print
Today, more disclosures and regulations are mandatory when selling a house. That means the number of legal documents youāll need to juggle is growing. NAR explains it like this:
āSelling a home typically requires a variety of forms, reports, disclosures, and other legal and financial documents. . . . Also, thereās a lot of jargon involved in a real estate transaction; you want to work with a professional who can speak the language.ā
5. A Trusted Advisor Is a Skilled Negotiator
In todayās market, buyers are also regaining some negotiation power as bidding wars ease. If you sell without a professional, youāll also be responsible for any back-and-forth. That means youāll have to coordinate with:
The buyer, who wants the best deal possible
The buyerās agent, who will use their expertise to advocate for the buyer
The inspection company, which works for the buyer and will almost always find concerns with the house
The appraiser, who assesses the propertyās value to protect the lender
Instead of going toe-to-toe with all the above parties alone, lean on an expert. Theyāll know what levers to pull, how to address everyoneās concerns, and when you may want to get a second opinion.
Bottom Line
Donāt go at it alone. If youāre planning to sell your house this winter, letās connect so you have an expert by your side to guide you in todayās market.